On October 14, 2020, the IIM Bodh Gaya conducted a webinar as a part of their series, ‘Entrepreneurs Talks’. This webinar was a part of Envision – The Entrepreneurship Cell of IIM Bodh Gaya. However, this time the speaker was Ms Lakshmi Chaudhry, who is the first women entrepreneur in the series.
Ms. Lakshmi Chaudhary is the founder of ‘Splainer Media’, a newsletter website. Reportedly, Chaudhary has a fecund experience in the field of digital news start-ups. Startups such as Broadsheet Daily and Firstpost.com was founded and co-founded by her. As per sources, there have been 27,000 startups in February 2020.
The webinar served as a great perception to know more about startups. The USP of her startup is the presentation of news as an experience. During the webinar, Chaudhary spoke about news as an industry and the profitability of startups in the same. She also shared her personal experiences with the students regarding her startups.
The webinar was quick interesting and there was a quick interactive session with the students. The students had multiple questions since startups are fairly a new concept for the students. The session helped the students to get a clearer picture of the industries’ competitors, marketing strategies, expansion plans, and challenges faced by ‘Splainer Media’. The session came to an end with a question and answer session followed by a vote of thanks from the Chairperson of E-Cell, Dr. Medha Srivastava.